Category Archives: Media Relations
Creativity and playfulness in marketing
Along the same lines as the Baltimore Symphony’s “Opera-Singing-in-Whole-Foods” event, Johns Hopkins University also thought out of the box and used a playful and creativity strategy to mark April Fool’s Day. On April 1, the University updated its website with … Continue reading
Creative Promotion Idea – Leverage YouTube and Your Local Press
The Baltimore Symphony Orchestra (BSO) made news this week with a publicity stunt that involved members of the Washington Opera’s Young Artists Program breaking into song in the middle of WholeFoods produce aisle. The grocery store, located in HarborEast, became … Continue reading
Articles in local pubs can provide great visibility
I was able to obtain a free article in Baltimore County Suburban Life for Jerusalem Mill Village’s upcoming “The Redcoats Are Coming” event in May. This pub get distributed across the Baltimore County area and will provide the Mill great … Continue reading
Now is the time to start selling your summer events
I’m sure you are all hard at work planning your upcoming summer living history events. Don’t overlook marketing your event when jotting your to-do list! I am already hard at work getting the word out about the Mill’s first events … Continue reading
Invite your local reporter to spend a day with you
Emily Yoffe of Slate recently spend some time at the Claude Moore Colonial Farm, in costume, experiencing the life of an eighteenth century resident. Her article, “A Colonial Dame,” paints a picture for readers of what many of you have … Continue reading
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