Tag Archives: Marketing
Creative Promotion Idea – Leverage YouTube and Your Local Press
The Baltimore Symphony Orchestra (BSO) made news this week with a publicity stunt that involved members of the Washington Opera’s Young Artists Program breaking into song in the middle of WholeFoods produce aisle. The grocery store, located in HarborEast, became … Continue reading
Attract younger audiences on Facebook
I admit that, until a month ago, I resisted joining Facebook or MySpace on the principle that I was too old. But I finally broke down and joined Facebook and was pleasantly surprised. I reconnected with old friends I had … Continue reading
Increase your email open rates
For those of you who send email announcements or newsletters to your supporters, take a look at who your email is “from”. I mean, when it appears in a recipient’s inbox, who appears in the “from” field? Is it the … Continue reading
American girls and their dolls
I found this great program idea on Plimoth Plantation‘s website. In April, they hosted an American Girl fashion show and tea party for young girls and their American Girl dolls. For those of you not in the know, American Girl … Continue reading
Attracting younger audiences
Thought I would re-purpose a post I just posted in the AASLH forum, for those who aren’t members. Here are some ideas on how to market to young professionals and college students: 1. When I worked at the Baltimore Symphony, … Continue reading
Putting on a show
Marketing guru Seth Godin had a great post yesterday about “putting on a show.” Good marketers know that everything they do is part of the show. The displays they create, the events they host, the sales pitches they give. It … Continue reading
Who is coming through your doors?
Do you know who is coming through your museums doors each day? I don’t mean HOW MANY people are coming through each day, but WHO? Families with small kids? Adults? Seniors? How did they hear about you? Are they from … Continue reading
Tapping into kids’ love of technology
The National Trust blog points to an interesting article on CNET News about appealing to school-aged kids through the technology they already love. Kids already spend a good deal of free time creating podcasts, filming YouTube videos, creating websites, and … Continue reading
Don’t forget to use your website!
Here is a situation you have probably all been in. In an events meeting at Jerusalem Mill, where I am a volunteer, we were discussing ways to raise awareness of our upcoming summer events in the area immediately surrounding the … Continue reading
Look online to ‘meet up’ with local supporters
I am one of the organizers of a History Buffs Meet-Up Group in the Baltimore area. These meet up groups are a ready-made audience for your organization – you just have to invite them! For those of you unfamiliar with … Continue reading
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